Thank you for visiting.
This content is exclusive to subscribers only.
As a digital subscriber, you’ll receive unlimited access to Horn Book web exclusives and extensive archives, as well as access to our highly searchable Guide/Reviews Database.
To access other site content, visit The Horn Book homepage.
Log In
Don't have a Horn Book Account?
Register Now
Register Now
Bell, Lonnie
2 Reviews
(3)
4-6
Built for Success series.
Bell traces the histories of two American corporations from their origins (pharmacist John Pemberton's Coca-Cola formula, Henry Ford's Quadricycle) through the present. The books explain how these businesses achieved global success and acknowledge both their philanthropic activities and missteps (e.g., new Coke). Photos of Ford autos and reproductions of Coke ad campaigns increase appeal. Reading list, timeline, websites. Glos., ind. [Review covers these Built for Success titles: The Story of Coca-Cola and The Story of Ford.]
Reviewer: Peter D. Sieruta
(3)
4-6
Built for Success series.
Bell traces the histories of two American corporations from their origins (pharmacist John Pemberton's Coca-Cola formula, Henry Ford's Quadricycle) through the present. The books explain how these businesses achieved global success and acknowledge both their philanthropic activities and missteps (e.g., new Coke). Photos of Ford autos and reproductions of Coke ad campaigns increase appeal. Reading list, timeline, websites. Glos., ind. [Review covers these Built for Success titles: The Story of Coca-Cola and The Story of Ford.]
Reviewer: Peter D. Sieruta
2 reviews
We are currently offering this content for free. Sign up now to activate your personal profile, where you can save articles for future viewing.