Thank you for visiting.
This content is exclusive to subscribers only.
As a digital subscriber, you’ll receive unlimited access to Horn Book web exclusives and extensive archives, as well as access to our highly searchable Guide/Reviews Database.
To access other site content, visit The Horn Book homepage.
Log In
Don't have a Horn Book Account?
Register Now
Register Now
Musolf, Nell
1 Reviews
(4)
4-6
Built for Success series.
These volumes chronicle the featured corporations' development from modest beginnings to global significance. Both have faced challenges (WWI sugar rationing and racial discrimination lawsuits for Coca-Cola, skyrocketing production costs and anti-trust lawsuits at Microsoft), which could foster classroom discussion. Business concepts such as marketing, quality control, and diversification are also discussed. The many photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these Built for Success titles: The Story of Coca-Cola and The Story of Microsoft.
Reviewer: Christina Dorr
1 reviews
We are currently offering this content for free. Sign up now to activate your personal profile, where you can save articles for future viewing.