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SOCIAL SCIENCES
Senker, Cath

McDonald's: The Business Behind the Golden Arches

32 pp. | Lerner | April, 2016 | Library ISBN 978-1-5124-0590-3 $26.65 | Ebook ISBN 978-1-5124-0593-4
(4) 4-6 Big Brands series. This series provides insight into the workings of four mega-corporations. Each book presents a brief history of the company's founding and struggles encountered on its way to success. Operational procedures and key individuals involved in creating the "household" brand are discussed. Photographs, statistics, quotes from company leaders, and even a few trade secrets add interest, but the busy design is distracting. Reading list, websites. Glos., ind. Review covers these Big Brands titles: Minecraft, McDonald's, Samsung, and Amazon.
Reviewer: Luther B. Clegg

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