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160 pp.
| Morgan |
October, 2008 |
LibraryISBN 978-1-59935-097-4$27.95
(4)
YABusiness Leaders series.
This book presents brief biographies of six women: Martha Matilda Harper, Annie M. Turnbo Malone, Madam C. J. Walker, Helena Rubinstein, Elizabeth Arden, and Estée Lauder. By developing beauty products then employing creative marketing techniques and shrewd business practices, each woman built a financial empire. Future entrepreneurs will gain inspiration from the readable if unexciting text and engaging archival photographs. Timeline, websites. Bib., ind.