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TECHNOLOGY
Bell, Lonnie , Bell, Lonnie

The Story of Coca-Cola

48 pp. | Creative/Smart Apple | October, 2003 | Library ISBN 1-58340-292-6 $$28.50
(3) 4-6 Built for Success series. Bell traces the histories of two American corporations from their origins (pharmacist John Pemberton's Coca-Cola formula, Henry Ford's Quadricycle) through the present. The books explain how these businesses achieved global success and acknowledge both their philanthropic activities and missteps (e.g., new Coke). Photos of Ford autos and reproductions of Coke ad campaigns increase appeal. Reading list, timeline, websites. Glos., ind. [Review covers these Built for Success titles: The Story of Coca-Cola and The Story of Ford.]
Reviewer: Peter D. Sieruta

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