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TECHNOLOGY
Bodden, Valerie

The Story of Coca-Cola

48 pp. | Creative Education | September, 2008 | Library ISBN 978-1-58341-602-0 $32.80
(4) 4-6 Built for Success series. These volumes chronicle the featured corporations' development from modest beginnings to global significance. Both have faced challenges (WWI sugar rationing and racial discrimination lawsuits for Coca-Cola, skyrocketing production costs and anti-trust lawsuits at Microsoft), which could foster classroom discussion. Business concepts such as marketing, quality control, and diversification are also discussed. The many photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these Built for Success titles: The Story of Coca-Cola and The Story of Microsoft.
Reviewer: Christina Dorr

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