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4-6Built for Success series.
These volumes chronicle the featured corporations' development from modest beginnings to global significance. Both have faced challenges (WWI sugar rationing and racial discrimination lawsuits for Coca-Cola, skyrocketing production costs and anti-trust lawsuits at Microsoft), which could foster classroom discussion. Business concepts such as marketing, quality control, and diversification are also discussed. The many photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these Built for Success titles: The Story of Coca-Cola and The Story of Microsoft.