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TECHNOLOGY
Murray, Laura K.

The Story of Southwest Airlines

48 pp. | Creative Education | September, 2015 | Library ISBN 978-1-60818-559-7 $26.95 | Paper ISBN 978-1-62832-160-9 $12.00
(4) 4-6 Built for Success series. These volumes chronicle the featured innovative corporations' development from modest beginnings to global significance; personalities (CEOs, entrepreneurs), business practices, and controversies are touched on. Each volume includes detailed financial information that may interest future MBA candidates, but these entries in particular won't have wide appeal. The many glossy photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these Built for Success titles: AT&T, Berkshire Hathaway, Lululemon Athletica, and Southwest Airlines.
Reviewer: Cyrisse Jaffee

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