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In a cheery, conversational tone, Weinberg guides readers through the titular question. After a brief scientific introduction, each chapter is devoted to a different color; a cartoon version of the author and his dog explain how ancient people through contemporary and artists around the world made that color and incorporated it into their art. Packed with side notes, comical illustrations, and photos of famous artworks, this is an entertaining and thorough introduction to the topic. A final section includes recipes for making colors (e.g., pink from avocados), a suggested reading list, a glossary, and an index.