(4) 4-6 Built for Success series. These volumes chronicle the featured innovative corporations' development from modest beginnings to global significance; personalities (CEOs, entrepreneurs), business practices, and controversies are touched on. Each volume includes detailed financial information that may interest future MBA candidates, but these entries in particular won't have wide appeal. The many glossy photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these Built for Success titles: AT&T, Berkshire Hathaway, Lululemon Athletica, and Southwest Airlines.

Reviewer: Cyrisse Jaffee

(4) 4-6 Built for Success series. These volumes chronicle the featured innovative corporations' development from modest beginnings to global significance; personalities (CEOs, entrepreneurs), business practices, and controversies are touched on. Each volume includes detailed financial information that may interest future MBA candidates, but these entries in particular won't have wide appeal. The many glossy photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these Built for Success titles: AT&T, Berkshire Hathaway, Lululemon Athletica, and Southwest Airlines.

Reviewer: Cyrisse Jaffee

(4) 4-6 Built for Success series. These volumes chronicle the featured innovative corporations' development from modest beginnings to global significance; personalities (CEOs, entrepreneurs), business practices, and controversies are touched on. Each volume includes detailed financial information that may interest future MBA candidates, but these entries in particular won't have wide appeal. The many glossy photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these Built for Success titles: AT&T, Berkshire Hathaway, Lululemon Athletica, and Southwest Airlines.

Reviewer: Cyrisse Jaffee

(4) 4-6 Built for Success series. These volumes chronicle the featured innovative corporations' development from modest beginnings to global significance; personalities (CEOs, entrepreneurs), business practices, and controversies are touched on. Each volume includes detailed financial information that may interest future MBA candidates, but these entries in particular won't have wide appeal. The many glossy photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these Built for Success titles: AT&T, Berkshire Hathaway, Lululemon Athletica, and Southwest Airlines.

Reviewer: Cyrisse Jaffee

(4) 4-6 Built for Success series. These volumes chronicle the featured innovative corporations' development from modest beginnings to global significance; personalities (CEOs, entrepreneurs) and controversies (e.g., MTV's decline into reality-TV haven) are touched on. Target especially contains some rather glowing flattery, but each volume includes detailed financial information that may interest budding businesspeople. The many glossy photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these two Built for Success titles: The Story of MTV, The Story of Pixar, The Story of Target, and The Story of Twitter.

Reviewer: Cyrisse Jaffee

(4) 4-6 Built for Success series. These volumes chronicle the featured innovative corporations' development from modest beginnings to global significance; personalities (CEOs, entrepreneurs) and controversies (e.g., MTV's decline into reality-TV haven) are touched on. Target especially contains some rather glowing flattery, but each volume includes detailed financial information that may interest budding businesspeople. The many glossy photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these two Built for Success titles: The Story of MTV, The Story of Pixar, The Story of Target, and The Story of Twitter.

Reviewer: Cyrisse Jaffee

(4) 4-6 Built for Success series. These volumes chronicle the featured innovative corporations' development from modest beginnings to global significance; personalities (CEOs, entrepreneurs) and controversies (e.g., MTV's decline into reality-TV haven) are touched on. Target especially contains some rather glowing flattery, but each volume includes detailed financial information that may interest budding businesspeople. The many glossy photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these two Built for Success titles: The Story of MTV, The Story of Pixar, The Story of Target, and The Story of Twitter.

Reviewer: Cyrisse Jaffee

(4) 4-6 Built for Success series. These volumes chronicle the featured innovative corporations' development from modest beginnings to global significance; personalities (CEOs, entrepreneurs) and controversies (e.g., MTV's decline into reality-TV haven) are touched on. Target especially contains some rather glowing flattery, but each volume includes detailed financial information that may interest budding businesspeople. The many glossy photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these two Built for Success titles: The Story of MTV, The Story of Pixar, The Story of Target, and The Story of Twitter.

Reviewer: Cyrisse Jaffee

(4) 4-6 Built for Success series. These volumes chronicle the featured corporations' development from modest beginnings to global significance. This includes shining a spotlight on the personalities (CEOs, entrepreneurs) and controversies behind the businesses. The texts include detailed data about pricing, profit revenue, salaries, and other financial information that may interest budding businesspeople. The many photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these Built for Success titles: The Story of Apple, The Story of eBay, and The Story of Wal-Mart.

Reviewer: Cyrisse Jaffee

(4) 4-6 Built for Success series. This dense, statistics-filled look at the business side of professional football may be of interest to avid fans or budding sports journalists. Tracing the beginnings of professional football starting in 1892, the book goes on to cover commissioners, controversies, and the rise of the Super Bowl. The many photographs are a draw, but the too-small font is off-putting. Bib., glos., ind.

Reviewer: Cyrisse Jaffee

(4) 4-6 Built for Success series. These volumes chronicle the featured corporations' development from modest beginnings to global significance. This includes shining a spotlight on the personalities (CEOs, entrepreneurs) and controversies behind the businesses. The texts include detailed data about pricing, profit revenue, salaries, and other financial information that may interest budding businesspeople. The many photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these Built for Success titles: The Story of Apple, The Story of eBay, and The Story of Wal-Mart.

Reviewer: Cyrisse Jaffee

(4) 4-6 Built for Success series. These volumes chronicle the featured corporations' development from modest beginnings to global significance. This includes shining a spotlight on the personalities (CEOs, entrepreneurs) and controversies behind the businesses. The texts include detailed data about pricing, profit revenue, salaries, and other financial information that may interest budding businesspeople. The many photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these Built for Success titles: The Story of Apple, The Story of eBay, and The Story of Wal-Mart.

Reviewer: Cyrisse Jaffee

(4) 4-6 Built for Success series. These volumes chronicle the featured corporations' development from modest beginnings to global significance. Both have faced challenges (WWI sugar rationing and racial discrimination lawsuits for Coca-Cola, skyrocketing production costs and anti-trust lawsuits at Microsoft), which could foster classroom discussion. Business concepts such as marketing, quality control, and diversification are also discussed. The many photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these Built for Success titles: The Story of Coca-Cola and The Story of Microsoft.

Reviewer: Christina Dorr

(4) 4-6 Built for Success series. Brothers Roy and Walt Disney pioneered a string of animation firsts (sound, full-length animated films) before branching out into television and theme parks. The text reveals the corporation's creativity, innovation, and perseverance. It also touches on labor union strikes, attempted stock takeovers, and other financial crises. Photographs and illustrations provide adequate support, but too-tiny font is off-putting. Bib., glos., ind.

Reviewer: Christina Dorr

(4) 4-6 Built for Success series. This book provides facts about the events that led Nike, armed with innovative designs and the Swoosh logo, from being a distributor of imported sneakers to leading the world market in athletic footwear production. Photographs of Nike-wearing megastar athletes dominate the pages. Too-small font is offputting. Bib., glos., ind.

Reviewer: Christina Dorr

(4) 4-6 Built for Success series. These volumes chronicle the featured corporations' development from modest beginnings to global significance. Both have faced challenges (WWI sugar rationing and racial discrimination lawsuits for Coca-Cola, skyrocketing production costs and anti-trust lawsuits at Microsoft), which could foster classroom discussion. Business concepts such as marketing, quality control, and diversification are also discussed. The many photographs are a draw, but the too-small font is off-putting. Bib., glos., ind. Review covers these Built for Success titles: The Story of Coca-Cola and The Story of Microsoft.

Reviewer: Christina Dorr

(3) 4-6 Built for Success series. Bell traces the histories of two American corporations from their origins (pharmacist John Pemberton's Coca-Cola formula, Henry Ford's Quadricycle) through the present. The books explain how these businesses achieved global success and acknowledge both their philanthropic activities and missteps (e.g., new Coke). Photos of Ford autos and reproductions of Coke ad campaigns increase appeal. Reading list, timeline, websites. Glos., ind. [Review covers these Built for Success titles: The Story of Coca-Cola and The Story of Ford.]

Reviewer: Peter D. Sieruta

(3) 4-6 Built for Success series. Bell traces the histories of two American corporations from their origins (pharmacist John Pemberton's Coca-Cola formula, Henry Ford's Quadricycle) through the present. The books explain how these businesses achieved global success and acknowledge both their philanthropic activities and missteps (e.g., new Coke). Photos of Ford autos and reproductions of Coke ad campaigns increase appeal. Reading list, timeline, websites. Glos., ind. [Review covers these Built for Success titles: The Story of Coca-Cola and The Story of Ford.]

Reviewer: Peter D. Sieruta