As a digital subscriber, you’ll receive unlimited access to Horn Book web exclusives and extensive archives, as well as access to our highly searchable Guide/Reviews Database.
To access other site content, visit The Horn Book homepage.
To continue you need an active subscription to hbook.com.
Subscribe now to gain immediate access to everything hbook.com has to offer, as well as our highly searchable Guide/Reviews Database, which contains tens of thousands of short, critical reviews of books published in the United States for young people.
Thank you for registering. To have the latest stories delivered to your inbox, select as many free newsletters as you like below.
No thanks. Return to article
96 pp.
| Lerner
| June, 2000
|
LibraryISBN 0-8225-1742-6$$22.60
(3)
YA
This overview, which rapidly covers three hundred years of social history in less than one hundred pages, traces the symbiotic relationship between American culture and advertising. Illustrated with entertaining examples of print ads, the clear text looks at the influence of advertising in everything from joining the military to selling cars and soap--and shows how advertisers can both fill and create public needs. Bib., ind.